Privacy Policy

Last updated: Sept 1, 2025

The Forever Planner (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of our customers, visitors, and users (“you” or “your”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our advertisements. It is designed to comply with applicable privacy laws in the United States, Canada, the European Union (including the General Data Protection Regulation), and other applicable jurisdictions.

By using our website and services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect information to provide and improve our products, personalize your experience, and comply with legal obligations.

Information you provide directly:

  • Contact details such as name, email address, phone number, and billing/shipping address.

  • Account information if you create an account on our site.

  • Payment details (processed securely through our payment providers, we do not store full credit card details).

  • Any information you choose to provide when contacting us or subscribing to communications.

Information collected automatically:

  • Device information such as IP address, browser type, operating system, and referring URLs.

  • Website usage data including pages visited, time spent, and actions taken.

  • Advertising and analytics data collected via cookies, pixels (including Pinterest, Meta, Google, TikTok, and Shopify integrations), and other tracking technologies.

Information from third parties:

  • Data from advertising networks, analytics providers, and social media platforms as permitted by law.

  • Information from Shopify and related service providers that support our store operations.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including shipping, returns, and customer support.

  • To personalize your experience, including product recommendations and content.

  • To operate and optimize our advertising campaigns across platforms such as Meta, Pinterest, Google, and TikTok.

  • To analyze website performance, improve functionality, and enhance security.

  • To send marketing emails, SMS, or other communications with your consent (where required by law).

  • To comply with legal obligations, enforce our Terms of Service, and protect our rights.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Enable site functionality (e.g., shopping cart, checkout).

  • Measure and analyze performance.

  • Deliver relevant advertising and retargeting campaigns.

  • Track conversions and improve user experience.

You can manage cookie preferences through your browser settings or applicable consent management tools. Where required by law (e.g., EU/EEA visitors), we provide consent options for non-essential cookies.

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data based on one or more of the following legal bases:

  • Consent (e.g., for marketing emails or cookies).

  • Contract performance (e.g., to fulfill your order).

  • Legal obligation (e.g., tax and regulatory compliance).

  • Legitimate interests (e.g., to improve our services and advertising efficiency).

5. Sharing of Information

We do not sell personal information. We may share information with:

  • Service providers such as Shopify, payment processors, shipping partners, and IT/hosting providers.

  • Advertising partners including Pinterest, Meta, Google, and TikTok for marketing and analytics (in compliance with applicable laws).

  • Legal authorities where required to comply with law, respond to lawful requests, or protect our rights.

All third-party providers are required to handle data securely and in compliance with applicable privacy laws.

6. International Transfers

If you are located outside the United States, your information may be transferred and processed in the United States or other jurisdictions where our service providers are located. We implement safeguards such as Standard Contractual Clauses (for EU/EEA residents) to protect your information.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of data and applicable laws.

8. Your Rights

Depending on your location, you may have the following rights:

United States (California and other states with privacy laws):

  • Right to know what personal information we collect and how it is used.

  • Right to request access, correction, or deletion of your personal information.

  • Right to opt out of the sale or sharing of personal information (we do not sell).

  • Right to non-discrimination for exercising your rights.

Canada (PIPEDA):

  • Right to access and request correction of your personal information.

  • Right to withdraw consent at any time, subject to legal or contractual restrictions.

European Union/United Kingdom (GDPR/UK GDPR):

  • Right to access, rectify, or erase personal data.

  • Right to restrict or object to processing.

  • Right to data portability.

  • Right to withdraw consent at any time.

  • Right to lodge a complaint with a supervisory authority.

To exercise your rights, please contact us at [Insert Contact Email].

9. Children’s Privacy

Our services are not directed at children under 13 (or under 16 in the EU). We do not knowingly collect information from children. If we learn that we have collected information from a child without parental consent, we will delete it promptly.

10. Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, disclosure, or alteration. However, no system can be guaranteed 100% secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Updates will be posted on this page with the revised date.

12. Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

The Forever Planner
Email: hello@theforeverplanner.com